This effect was particularly strong when people were faced with a large number of potential partners.In fact, when both conditions were present, participants were more likely to make no decision at all.At the time, I had just moved to Boston and didn’t know that many people yet, so I figured I would give the speed-dating scene a go.
Have you ever had trouble trying to decide what brand of candy to buy in the supermarket?
In fact, it can even prevent you from a making a decision in the first place.
You might assume that when trying to find a good dating partner, having a large, varied pool of potential candidates available to you is a good thing, but new research indicates that it is not.
Similarly, research on online dating performed by Alison Lenton and Barbara Fasolo indicated that participants presented with more potential partners did not experience any greater emotional satisfaction than participants presented with fewer options.
(They were, if anything, more confused about their choices.) These findings do not only pertain to the world of dating.